Sony Pictures Launches Snapchat’s First 360-Degree Video Ad
The movie Don't Breathe allows audiences to immerse themselves in the story through the messaging app
Sony Pictures Entertainment (SPE) is the first company to use Snapchat’s newest ad feature for its upcoming thriller Don’t Breathe. The 10-second Snapchat video ad allows users to ‘swipe up’ in order to see a 360-degree version of the trailer. The ad will be rolled out in the United States first and will later be launched in the U.K. and Australia in the upcoming weeks.