Sony Pictures Launches Snapchat’s First 360-Degree Video Ad

Sony Pictures Launches Snapchat’s First 360-Degree Video Ad

The movie Don't Breathe allows audiences to immerse themselves in the story through the messaging app

Yi Chen
  • 17 august 2016

Sony Pictures Entertainment (SPE) is the first company to use Snapchat’s newest ad feature for its upcoming thriller Don’t Breathe. The 10-second Snapchat video ad allows users to ‘swipe up’ in order to see a 360-degree version of the trailer. The ad will be rolled out in the United States first and will later be launched in the U.K. and Australia in the upcoming weeks.

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