The experience space in Times Square features items on rotations and revolves around customer interaction

Following in the footsteps of one of its largest competitors Samsung, Sony has just unveiled its experience store in the heart of Times Square, just beneath the home of the electronics giant’s new Manhattan Headquarters. The space will function as a testing ground for consumers to try out the latest and greatest of the establishment’s product line and attend events, all of which are aimed at telling a singular, cohesive brand story. And though guests will be able to purchase items from a single cash register tucked away in the corner, the primary intent of the store will revolve around product interaction.

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