KFC is promoting its new menu item by giving out free bottles of a UV protection cream that smells like their signature dish

Fried chicken is one of those comfort foods that people swear they could eat every day, but would they want to smell like it? KFC certainly thinks so, as they have created a sunscreen meant to emulate the odor of their signature product. The new Extra Crispy Sunscreen is meant to provide SPF 30 protection while giving off a “healthy chicken aroma,” and is not edible. The product is meant to help advertise their new extra crispy chicken, whose TV ads feature an extra tan colonel giving out chicken.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in