Target’s Connected Nursery Section Is Dedicated To IoT Baby Products
The retailer has curated a selection of devices to help make parents' lives easier
Target is launching a new section in stores that features a selection of smart baby products. The Connected Nursery introduces parents to internet-enabled items designed to help make parents’ lives easier and offer them peace of mind. The dedicated area is now available in around 450 Target locations across the country, with prices for products ranging from $19.99 to $199.99.
To find out about the kind of technologies that would be helpful for families, Target representatives spent some time observing family routines and talking to parents. They discovered that they wanted items for reliable health monitoring, temperature tracking, and comforting babies. Earlier this year, Target hosted a demo day to discover innovative new baby products. Amanda Nusz, vice president of Kids and Baby at Target, said in an article: