In Brief

The automaker is planning a radical change to their retail experience

Tesla’s much anticipated affordable electric car, the Model 3, will undoubtedly draw more people to the brand. In anticipation of this, the electric automaker also looks to be redesigning the physical retail showrooms these new customers will experience. Speaking to Fast Company, Ganesh Srivats, Tesla’s vice president of North American sales revealed that the update won’t just be some new paint and carpet:

“We’re throwing preconceived notions of auto sales out the window and starting from the ground up.”

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