menu

Tesla To Debut New Showroom Design For Model 3 Introduction

Tesla To Debut New Showroom Design For Model 3 Introduction
Automotive

The automaker is planning a radical change to their retail experience

Dave Pinter, PSFK
  • 19 august 2016

Tesla’s much anticipated affordable electric car, the Model 3, will undoubtedly draw more people to the brand. In anticipation of this, the electric automaker also looks to be redesigning the physical retail showrooms these new customers will experience. Speaking to Fast Company, Ganesh Srivats, Tesla’s vice president of North American sales revealed that the update won’t just be some new paint and carpet:

“We’re throwing preconceived notions of auto sales out the window and starting from the ground up.”

Srivats didn’t elaborate any further on specifics of the redesign. Tesla’s existing stock of retail venues range from smaller galleries displaying only a single car to facilities in Red Hook, Brooklyn that include an expanded showroom and large vehicle service center.

model 3 tesla_retail_2.jpg

Tesla’s current showroom interiors tend to be minimalist and pragmatic. Something like a car brochure in three dimensional space. The experience is purely product driven and less about hospitality or projecting an emotional connection to the brand.

Tesla is still facing legal hurdles with direct-to-customer sales in a number of states. Franchise laws and lobbying by other automakers have forced Tesla to get creative in the ways they market their vehicles. One avenue they are exploring is non-traditional partnerships with other retailers like Nordstrom. Expanding this tactic might be one approach Srivats is referring to.

tesla_model_3.jpg

The Model 3 is targeted to go on sale in late 2017 and already around 400,000 people have paid a $1000 reserve for one. The car is expected to cost $35,000, placing it at a lower tier from the luxury Model S and X. We have about a year to wait to see what exactly both that car and showroom look like.

Tesla

+Automotive
+Design
+nordstrom
+retail
+showroom
+tesla

More in Automotive

Automotive

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017
Automotive

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.