Want To Test Drive A Car? Amazon Will Send It To Your Doorstep

Want To Test Drive A Car? Amazon Will Send It To Your Doorstep

The retail site is running a limited-time campaign with Hyundai that will allow Prime users to have a vehicle delivered to their home

Laura Yan
  • 24 august 2016

Amazon Prime customers in Los Angeles and Orange Country will be able to order a Hyundai car to test drive and have it delivered straight to their front door. The Prime Now, Drive Now campaign will run for two weekends in August, allowing people to place an order for a 45-60 minute test drive of a 2017 Hyundai Elantra.  A marketing agency called The Drive Shop will provide driving hosts to accompany test drives. Cars will be delivered to a customer’s home or any other location, and interested shoppers will be sent to their local Hyundai dealers if they want to seal the deal. The program is a part of Amazon Prime Now, which gives some city dwellers free same-day deliveries on groceries and meals. Although this is a limited-edition run with just one model available, it hints at a new model of car dealership in the future.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.