In Brief

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

The NBA recently announced a deal that will bring two live original programs to Twitter making the video content exclusive to the social network. While details on what the programs will entail is sparse, it is known that one of the shows will be a weekly pre-game show and the other is to-be-determined but will only be viewable on Twitter.

Fans won’t need to be logged on to watch the streams when they make their debut in the fall. The new programs will be supplemented with more videos from the NBA, being available on Twitter, Vine and Periscope.

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