Spotify's Cartoon Series Teaches Listeners About Their Favorite Music
The music streaming service is attempting to gain traction with a new video series that provides users with a history lesson about their musical choices
Spotify is best known for its music streaming service, but it is branching out to include other services, like video. Their latest video series, Deconstructing, is meant to teach listeners about the history of their favorite genres.
Patterning with short-form video producers ATTN:, the video series is designed to be informative and fun for mobile users, looking to engage them on a higher level beyond curated playlists. The first episode is about the birth of electronic dance music, also known as EDM. The animated video discusses the genre's roots in 1970s Black culture and charts its rise to popularity in the night club culture.