Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive
Advertising

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Azalea Pena
  • 25 august 2016

In Russia, Uber and Alibi Bar teamed up to raise awareness on drunk driving. With the help of Red Pepper Creative, breathalyzer cards are handed out to customers to help them determine if they can still drive home after a night of partying.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.