A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

In Russia, Uber and Alibi Bar teamed up to raise awareness on drunk driving. With the help of Red Pepper Creative, breathalyzer cards are handed out to customers to help them determine if they can still drive home after a night of partying.

The clever concept comes from the simple need to keep drunk people off the wheel. The business card comes with an alcohol test strip. One can just remove this strip, lick and wait for the result. If the result is yellow, that means the person can still drive safely. On the other hand, if the result is green, it means it’s time to call Uber to take you home. Mind you, these business card test strips are very accurate and it can really help prevent drunk driving accidents.

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