Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

Sportswear giant Under Armour continued its foray into the wearable technology world this past weekend, with the premiere of a “smart” golf shoe custom-built for superstar endorser Jordan Spieth to wear at The Open Championship, held in South Ayrshire, Scotland from July 14-17.

The shoe, utilizing an embedded motion sensor taken from Under Armour’s Speedform Gemini 2 Record Equipped running sneaker, connects to fitness platform UA Record to track a user’s speed, distance covered, total steps and calories burned. As the PGA Tour does not allow wearables on course during competition, the inner-shoe technology allowed Spieth to monitor his performance data without risking a rules violation; Under Armour even published his final round results.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)