Unique Shareable Content Created Using Just Paper
Australia's first Vine production studio created a series about making recipes using animated inedible food
Founded in Melbourne by Matt Willis, video production company yelldesign recently combined its obsession with food and paper craft to create Papermeal, an animated series in which everyday recipes are transformed into colorful works of art. In the stop-motion animation, everything except for the hands appear on the screen is made of paper.
Recipes like ramen, penne with meatballs, and fish and chips come to life in these videos that cleverly mix the food-making process with crafting supplies. The studio creates original content for major global brands and agencies, and the series was developed over a three-month period in between client projects. Yelldesign plans to do another series in the future, but the concept is still under wraps.