A new service is letting people formulate and create their own multivitamins based on their exact lifestyle and body type

Multiply Labs is a startup that lets you customize your vitamins. With the service, the user gets to decide not just how much of what these pills would contain, but also decide what time they get absorbed during the day.

People who supplement their diets with multivitamin pills often just buy over the counter. However, these options are mass produced and in dosages that fit the average person. They aren’t exactly fit for the lifestyle or body type of each unique person and this is where Multiply Labs is trying make changes.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in