In Brief

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Leading international brewer Heineken has unveiled a new product collaboration with lifestyle and travel brand TUMI, the second of three for this year’s #Heineken100. It is a custom NYC-inspired backpack made with water-resistant, high-tensile poly weave. Featuring Heineken-green lines and front zipper pockets that employ seam-seal technology, the bag can be worn traditionally or carried by convenient front handles when traveling. This partnership marks the seventh year of #Heineken100, which connects the brewer with innovative lifestyle brands to create co-branded products seeded to 100 of the world’s top influencers.

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