100 Backpacks Made For The World’s Top Influencers

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Emma Hutchings
  • 28 september 2016

Leading international brewer Heineken has unveiled a new product collaboration with lifestyle and travel brand TUMI, the second of three for this year’s #Heineken100. It is a custom NYC-inspired backpack made with water-resistant, high-tensile poly weave. Featuring Heineken-green lines and front zipper pockets that employ seam-seal technology, the bag can be worn traditionally or carried by convenient front handles when traveling. This partnership marks the seventh year of #Heineken100, which connects the brewer with innovative lifestyle brands to create co-branded products seeded to 100 of the world’s top influencers.


Heineken | TUMI

+Influencer Marketing
+Lifestyle Branding

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Related Expert

Micki Krimmel

Internet, Advertising, Media & Publishing, Retail, Technology, Work & Business

Food Today
Entertainment Yesterday
Technology Yesterday
No search results found.