Capitalizing on athleisure, brands are expanding their footprint by rethinking business attire

In a move targeting ‘salarymen’ in Japan and across Asia, Adidas is introducing a track suit that could fool office colleagues into thinking you’re wearing some kind of trendy business suit. The tailored track suit incorporates Adidas’s proprietary DELTAPEAK stretch fabric and CLIMALITE moisture-absorbing capabilities. It also features the iconic stripes right on the shoulder and sleeves of the jacket, making a fashion statement that is bold and hard to miss.

This is in line with new products we’ve been seeing from ASICS and Quiksilver, both of which have targeted the Japanese market with business suits using innovative textiles and prominently displaying new graphic elements on the business suit.

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