Bjarke Ingels Group is exploring the possibilities of user interactivity in web design

Bjarke Ingels Group (BIG), the New York and Copehagen based architecture firm, has unveiled a clever, fun way to showcase their current projects. With the help of Copenhagen design group Ruby Studio, BIG's website has been converted into an 8-bit HTML5 game.

The site borrows from the classic brick-breaking arcade game, Arkanoid, developed by Taito in 1986. Players must keep a ball in the air through 10 levels of reconfigured BIG icons. The interactive web portfolio takes cues from Google, who occasionally implements mini-games on their search engine's homepage. The break from traditional website design is successful in establishing the architectural firm's credibility as creative innovators.

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