In Brief

A new prototype billboard has been designed to respond to the emotions of passersby

M&C Saatchi partnered with outdoor advertising experts Clear Channel and Posterscope to evolve a traditional channel: outdoor advertisements.

The companies worked together to test a unique algorithm using a Microsoft Kinect camera, which would help them gauge consumer sentiment when looking at a bus shelter ad. The agency’s began by asking lofty questions such as “how can we create the most attention grabbing advert?” and “can an ad write itself?”, and drilled it down to a meaningful execution.

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