How Artificial Intelligence Is Evolving Outdoor Advertisements
A new prototype billboard has been designed to respond to the emotions of passersby
The companies worked together to test a unique algorithm using a Microsoft Kinect camera, which would help them gauge consumer sentiment when looking at a bus shelter ad. The agency’s began by asking lofty questions such as “how can we create the most attention grabbing advert?” and “can an ad write itself?”, and drilled it down to a meaningful execution.
Now Track More Ideas
- Salesforce Software Helps Retailers Build Profiles To Understand Individual Consumers
- Walmart Offers Holiday Shoppers Private-Label Tech Accessories Line
- Walgreens Experiential Store Offers Extended Beauty And Healthcare Services
- PSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare Through Telemedicine