Audi Makes Self-Driving Vehicles Seem Normal By Putting A T-Rex At The Wheel

Audi Makes Self-Driving Vehicles Seem Normal By Putting A T-Rex At The Wheel

While its piloted driving technology is a few years away, the car manufacturer wants to makes sure just about everyone is ready for it

Conner Dial, Fashion Editor
  • 16 september 2016

You probably won’t drive the next car you buy, it will drive itself—at least, that’s the future Audi presents in its new ad campaign. The comedic ad showcases the infamously short-limbed T-Rex as he finds new possibilities with the automotive company’s piloted driving technology. While the car that harnesses the system, the Audi RS 7, is only a concept car, the technology will hopefully be available to the public in a few years. But for the modern driver, handing over the keys to artificial intelligence can be terrifyingly foreign. Audi’s ad campaign is one of the first attempts to normalize piloted driving, paving the way for a future of safe, self-driving vehicles.

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