An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Vaccinations have become a serious subject of debate, as many parents are opting their children out of the recommended schedule. Dr. Dan Epstein of Australia is trying to change that by creating a card game to get both kids and parents invested in the vaccination process. Vaxcards is a battle card game wherein a player fights against various diseases.

The way it works is that a child receives one of these cards when visiting the doctor for an immunization shot. As the child gets more vaccines, they receive more cards and thus expand the game play. Some of the game's characters include Typhoid, Pertussis, Hepatitis A, and Mumps. There will be three decks: the starter deck with basic childhood diseases, the booster deck with booster shots, and the tropical deck includes more exotic and rare illnesses.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in