Simpl said the collection was inspired by the design of ancient sundials

Bangkok-based watch brand Simpl has unveiled an unusual new product that bucks convention in the world of timepieces by featuring one hand rather than two on its face.

Instead of incorporating separate hands to indicate the minute and hour as most watch-wearing consumers are likely accustomed to seeing, watches in the Simpl One collection have one hand that narrows to point at a particular hour (the face is divided into 12 hours, like a typical watch—although no numbers or numerals appear, in keeping with the company’s “less is more” philosophy).

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