A New Blair Witch Viral Marketing Campaign Is Stoking Fans’ Imaginations
A newly crowdfunded documentary pays homage to the original horror film
The Blair Witch Project, released at the tail end of the last century, is one of the most successful independent films of all time. It was made on a shoestring budget without big-name stars, special effects, rivers of bloody gore and musical score. The film instead relied on two key components: storytelling and the audience’s imagination. Now, 17 years later, the new Blair Witch is hoping to capitalize again on those components with a similar viral marketing campaign.