A New Blair Witch Viral Marketing Campaign Is Stoking Fans’ Imaginations
A newly crowdfunded documentary pays homage to the original horror film
The Blair Witch Project, released at the tail end of the last century, is one of the most successful independent films of all time. It was made on a shoestring budget without big-name stars, special effects, rivers of bloody gore and musical score. The film instead relied on two key components: storytelling and the audience’s imagination. Now, 17 years later, the new Blair Witch is hoping to capitalize again on those components with a similar viral marketing campaign.
To help recapture the original movie’s mysterious spirit, Adam Wingard, the new film’s director, created a fake Kickstarter page. The Kickstarter reveals that a film called The Absence of Closure was successfully crowdfunded back on March 3, 2014. The film is billed on the site as being a “feature-length documentary that examines the tragedy of ambiguous loss.” The page also reveals a troubling update: the film’s director, Lisa Arlington, is reported as still missing in Northwest Maryland after disappearing during production.