A New Blair Witch Viral Marketing Campaign Is Stoking Fans’ Imaginations

A New Blair Witch Viral Marketing Campaign Is Stoking Fans’ Imaginations
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A newly crowdfunded documentary pays homage to the original horror film

Jennifer Passas
  • 12 september 2016

The Blair Witch Project, released at the tail end of the last century, is one of the most successful independent films of all time. It was made on a shoestring budget without big-name stars, special effects, rivers of bloody gore and musical score. The film instead relied on two key components: storytelling and the audience’s imagination. Now, 17 years later, the new Blair Witch is hoping to capitalize again on those components with a similar viral marketing campaign.

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