Bloomingdale’s’ New In-Store Campaign Uses Snapchat Filters
The retailer is employing social marketing efforts to increase their brick and mortar sales
To make their costumer’s experience a more exciting one, the luxury department store, Bloomingdale’s set up an in-store scavenger hunt that relied on Snapchat geotagged filters in an effort to bridge the digital gap with a fun call to action. The sweepstakes/scavenger hunt, or Swipestakes, featured a collection of prizes which shoppers could win by finding the hundreds of Snapchat geofilters hidden in local stores around the country. The luxury store partnered with graffiti artist Greg Lamarche for the campaign art.