A store in Dallas is trying to get people to read books by framing them as online articles

Reading the classics is often designated as something you do in school, but The Wild Detectives bookstore in Dallas, Texas decided to get everyday readers on board, too. Litbaits is a site that creates posts with clickbait headlines, or titles that are meant to arouse a reader’s interest, to connect readers to classic literature.

Developed with marketing agency Dieste, the site is hosted on Medium and emulates the style of a web-based news outlet. Once readers click on the title, they are lead to a page where they can read the book for free in its entirety.

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