In Brief

Video game company set up a physical activation at a fan event in which gamers could fire digitally from their own homes

California-based video game developer Activision let Call of Duty gamers digitally shoot a physical paintball gun. At a fan event in Los Angeles, gamers could shoot at real people on the map who were taking part in the Call of Duty XP festivities from all around the world. Activision operates worldwide and has developed games among the likes of Call of Duty, Guitar Hero, and Doom.

Call of Duty | Activision

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