Move over Amazon, Molson Coors has created a wireless device to easily restock your refrigerator

The Carling Beer Button is the first physical-digital shopping device marketed directly to beer lovers. Paired wirelessly with a smartphone, the Beer Button will allow users to add Carling to their online shopping carts as soon as the take the last beer off the shelf.

Molson Coors, which owns Carling, worked with digital product agency Hi Mum! Said Dad to create a product that would increase brand visibility as well as brand loyalty, something they hope will carry over to Carling’s retail partners: all five of the United Kingdom’s top grocery chains.

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