Airline Delivers Luxury Shopping Experiences At 30,000 Feet
Cathay Pacific has partnered with NET-A-PORTER to let travelers shop from the sky and have their purchases delivered straight to their hotel room
In August, NET-A-PORTER and MR PORTER announced their partnership with Cathay Pacific, becoming the first luxury e-commerce retailers available on the airline. Cathay felt that both e-tailers were complementary to its “Life Well Traveled” passenger offerings and utilized the collaboration to launch the new inflight Wi-Fi offerings available on the A350 aircraft.
The shopping experience will last for seven months, allowing passengers to enjoy complimentary access to shop on NET-A-PORTER and MR PORTER. The Edit and The Journal were also made part of the entire experience offering travel style advice and shopping tips.