China Breaks Down Its Borders In This Unique Advertising Campaign

China Breaks Down Its Borders In This Unique Advertising Campaign

A new ad for Harbin Beer shows athletes playing sports with neighboring countries, urging people to look beyond national identity

Laura Yan
  • 12 september 2016

Ad agency BBH Shanghai has created an emotional documentary-style advertising campaign for Chinese beer brand Harbin Beer which emphasizes the breakdown of the country’s national borders. China, which borders the most number of countries in the world (Russia, Mongolia, Vietnam, Myanmar and Kazakhstan) has strained relations with its neighbors. Culture and language divides keep residents in close geographical proximity apart.

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