Cinematic Tech Shifts The Story As You Change Your Perspective

Cinematic Tech Shifts The Story As You Change Your Perspective

A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'

Ido Lechner, Home Editor
  • 1 september 2016

You may remember digital agency Narrative_’s work with Under Armour, in which the brand recreated Steph Curry’s childhood room in virtual reality to usher in the release of the basketball player’s new shoe. The same company also collaborated with retail giant JC Penney in an inclusive, choose-you-own-adventure fashioned VR experience which helped drive hordes of traffic to select stores. Now the brand has yet another trick up its sleeve, unveiled in its latest project Make Moves: Perspective.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.