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Cinematic Tech Shifts The Story As You Change Your Perspective

Cinematic Tech Shifts The Story As You Change Your Perspective

A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'

Ido Lechner, Home Editor
  • 1 september 2016

You may remember digital agency Narrative_’s work with Under Armour, in which the brand recreated Steph Curry’s childhood room in virtual reality to usher in the release of the basketball player’s new shoe. The same company also collaborated with retail giant JC Penney in an inclusive, choose-you-own-adventure fashioned VR experience which helped drive hordes of traffic to select stores. Now the brand has yet another trick up its sleeve, unveiled in its latest project Make Moves: Perspective.

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