The collaboration hopes to liberate ideas and innovations trapped in notebooks

Concept art grew out of the accessibility of software like Photoshop and the ability to share creative work with the online world. It is a type of art that mixes illustration, industrial design, architecture and fashion with more traditional elements pulled from drawing and painting. The epicenter of concept art lies in the entertainment industry. Films, television and videogames rely heavily on concept artists and concept designers to develop the look of imaginary worlds ahead of their eventual realization as physical or digital environments, characters and objects. The goal is to use art to present ideas that may not be realistic in a convincing way. While there is fantasy involved as even the name eludes to, concept art is about to expand into more realistic realms with the Imaginarium of Technology, or iMT.

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