Copa90 Takes On Sports Coverage In The World Of Snapchat
The youth-focused football news source is using popular apps to become the next big-name sports media brand
Copa90, known for their passionate coverage of all things football related on Youtube, have teamed up with digital sports group Bleacher Report to deliver a weekly Snapchat show. Broadcasting on Bleacher Report‘s Snapchat Discover mode, the program features exclusive content like interviews and skits. The sports coverage content will match the energetic, emoji fueled rhythm of Snapchat’s interface.
The decision to extend their social media presence into Snapchat follows a recent trend of accessible, platform-hopping news sources. In June 2016, Copa90 released Facebook chatbot for updates on UEFA EURO 2016, and wants to continue this trend in the future.
James Grigg, Director of Global Operations at Bleacher Report said, “By creating a weekly show exclusively on Snapchat, we’re developing a product that appeals to millennial football fans and through a platform they are frequenting to consume such content.” The show will air every Saturday morning to audiences outside the U.S and Australia during the football season.