Automaker SEAT collaborated with the style magazine's editors to design a vehicle for its 'fun and fearless' female readers

Fashion brand and automakers occasionally get together and collaborate on projects, such as Jeremy Scott and Smart or Gucci and Fiat 500 Edition. However, we haven’t seen a fashion magazine try its hand at styling a car until now. The UK branch of Cosmopolitan Magazine collaborated with SEAT to create a special edition of the Mii city car.

The 18-month collaboration between Cosmopolitan and the automaker aimed to capture the tastes and preferences of the magazine’s readers. The car isn’t an entirely new model, the most significant areas of uniqueness of the project are in color and material choices. The car will be available in two color options: a Candy White and the launch hue, Violetto (pictured below). Both have accents of champagne-toned bismuth on exterior and interior elements.

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