Filters have been strategically placed in neighborhoods around the city for players to track down to win prizes

Delta Airlines is engaging its customers in Los Angeles with a location-based scavenger hunt on the popular app Snapchat. Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city.

Each week, a different theme will be spotlighted which aligns with an influencer and their location. Clues will be available to help people uncover the hidden filter. Once they discover it, they need to snap and send a photo to Delta's Snapchat channel.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in