Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Digital Design Expert: Mobile First Is Dead, Think Mobile Native
Op-Ed

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Op-Eds
  • 29 september 2016

Brands are constantly playing catch-up when it comes to technology. With the advent of the internet, companies scrambled to make websites; if they didn’t, they might as well not exist. The same mad dash happened again with smartphones, and as global mobile use surpassed desktop, the marketing buzzword of the past few years became “mobile first.” The circle of life continues: when consumers migrate to a new environment, brands are never far behind.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.