Digital Design Expert: Mobile First Is Dead, Think Mobile Native
Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology
Brands are constantly playing catch-up when it comes to technology. With the advent of the internet, companies scrambled to make websites; if they didn’t, they might as well not exist. The same mad dash happened again with smartphones, and as global mobile use surpassed desktop, the marketing buzzword of the past few years became “mobile first.” The circle of life continues: when consumers migrate to a new environment, brands are never far behind.