The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Girls of Paradise, an escort website, is designed to potentially stop clients from hiring prostitutes. Like other platforms of similar intent, the portal showcases sultry photos of escorts that clients may hire. However, this online prostitution platform comes with a horrible surprise.

Once the client chats with the escort or calls the women, it will be revealed that the women are already dead. All are victims of the violence and other threats prostitutes face everyday. For the Mouvement du Nid, an anti-prostitution group, preventing clients from giving money is the best way to abolish the exploitative industry.

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