The social giant revamps the interface through which brands promote loyalty rewards

Everyone’s favorite social network updated its Facebook Offers section to help advertisers reach a subset of users on the hunt for coupon codes and other goodies. These improved promotions streamline the creation and audience targeting through a new mobile experience. The change will also grant consumers a central repository that reminds them which coupon codes they have and when they’re going to expire.

The tab will also begin supporting QR codes for use in real life, which will also serve as a metric for marketers to easily see how many have been claimed. With a refreshed method of incentivizing users to connect with the companies they follow, Facebook will likely see even more growth and profit through in-platform transactions.

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