Facebook Now Supports Vertical Video Ads
This shift has been brought on by the ubiquity of the mobile screen
Vertical video ads have won. First seen only from people who forgot to turn their phones sideways while recording, this new form will soon dominate the newsfeed. Adapting to the vertical orientation of the mobile screen, brands are getting a chance to showcase their content in a different aspect ratio than typical. This especially makes sense for Facebook: off their 1.13 billion daily active users, over 91 percent are using their phones.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results