Facebook Now Supports Vertical Video Ads

Facebook Now Supports Vertical Video Ads

This shift has been brought on by the ubiquity of the mobile screen

Leo Lutero
  • 12 september 2016

Vertical video ads have won. First seen only from people who forgot to turn their phones sideways while recording, this new form will soon dominate the newsfeed. Adapting to the vertical orientation of the mobile screen, brands are getting a chance to showcase their content in a different aspect ratio than typical. This especially makes sense for Facebook: off their 1.13 billion daily active users, over 91 percent are using their phones.

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