The new Snapchat campaign is garnering engagement through gaming, enabling fans to relive 22 high-stakes points

As more brands look to incorporate deeper realism and immersion into their experiences, some are choosing to stand out by going old school. As is the case with Gatorade’s latest Snapchat game, Serena Matchpoint, focusing on Serena Williams and some of the greatest matches she’s played. The 22 levels of the game represent Serena’s various Grand Slam title victories; users have three balls to attempt a match point victory for the legend.

So far, the ad has seen an average of more than three minutes of playtime per user, and a more than 16 percent play rate.

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