In Brief

The beer company has created an online questionnaire that helps people decipher their work personality

The job search can be daunting, even soulless at times as candidates move from application to interview. Beer company Heineken is looking to change that by providing a different way of approaching job candidates.

Go Places is a new platform that approaches those who might be job hunting with a video questionnaire. There are 12 questions total meant to decipher your work personality, which comes with an accompanying video prompt and explanation. Every question has two responses, with approximately 3 to 5 seconds to answer with your choice. The video is full of real Heineken employees with specific stories about upward mobility, travel, and other perks.

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