Heineken Uses Graffiti To Help Restore Abandoned Stadium
The beer brand recruited a troupe of artists to help crowdfund renovation of an iconic Miami venue
Abandoned structures can become an eye sore for any major city, but Heineken and Publicis New York have found a way to transform the Miami Marine Stadium into a work of graffiti art.
After being damaged by Hurricane Andrew in 1992, the stadium is now undergoing a period of renovation: Mayor Tomás Regalado has pledged as much as $4 million to the project while beer brand Heineken is providing artistic and financial contributions.
The stands have been transformed by Miami graffiti artists, creating a stop-motion video that encourages viewers to donate to the restoration’s Indiegogo campaign currently at $106,000. The artists tell the story of the stadium and show off the magnificence of the former venue.