Heineken Uses Graffiti To Help Restore Abandoned Stadium

Heineken Uses Graffiti To Help Restore Abandoned Stadium
Design

The beer brand recruited a troupe of artists to help crowdfund renovation of an iconic Miami venue

Sara Roncero-Menendez
  • 15 september 2016

Abandoned structures can become an eye sore for any major city, but Heineken and Publicis New York have found a way to transform the Miami Marine Stadium into a work of graffiti art.

After being damaged by Hurricane Andrew in 1992, the stadium is now undergoing a period of renovation: Mayor Tomás Regalado has pledged as much as $4 million to the project while beer brand Heineken is providing artistic and financial contributions.

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