PSFK attends this year’s UN Youth Assembly to learn how and why companies should actively participate in fighting for gender equality

Recent news unveiled how Sony paid famous actress Jennifer Lawrence less than her male counterparts. As loud as the uproar was, gender pay gap continues to permeate everywhere. Interestingly enough, according to the McKinsey Global Institute, if women played an identical role in the economy as men, annual global GDP could increase as much as $28 trillion in 2025, 26% of the global GDP. Beyond the moral issue of equality, statistics and reports clearly prove that gender inequality is also inefficient for business.

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