In Brief

The system used machine learning techniques to comb through hundreds of examples and put together a frightening clip

20th Century Fox asked the super-capable AI IBM Watson to make a trailer for its new horror movie about an frightening AI named Morgan. Yes, you read that right: an actual artificial intelligence created the advertisement for a movie about terrifying AI.

To create the film, the company used experimental Watson APIs and machine learning techniques to comb through hundreds of movie trailers for horror and thrillers. “Let’s send Watson to film school,” as John Smith, an IBM fellow who helped work on the project, explained. The team behind Watson helped the AI learn how movie trailers work, and then analyzed every scene in the human-made movie to pick the best ones for the trailer.

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