Insurance Campaign Illustrates The Dangers Of AR Gaming
This ad aims to curb road safety by reminding drivers about the consequences of playing mobile games behind the wheel
Esurance has launched a new insurance campaign warning drivers about the dangers of playing mobile games like Pokémon Go behind the wheel. “Don’t Catch and Drive” promotes safety on the roads and includes an online video created by the Chicago division of agency Leo Burnett.
As Esurance frequently sees the results of distracted driving, the company wanted an engaging video related to mobile gaming that offers drivers a friendly reminder to keep their eyes on the road. It features animated creatures and examples of the real damage that could be caused to a vehicle. Watch the campaign below: