The building interior features 85-foot LED columns to display natural occurrences from the local area

Deconstructivist architect Philip Johnson saw the completion of his building The Wells Fargo Center in Denver in 1983. The building owners, Beacon Capital Partners, sought to reinvigorate the building’s interiors with a contemporary energy. To do this, they hired experience design firm ESI Design to think about how to go about incorporating digital technology to better connect the building to its locality in Colorado.

The experiential design firm teamed up Edwin Schlossberg, an artist who has been creating interactive art for museums and commercial spaces for decades. The end result is a dynamic, ever-changing, larger-than-life media installation that doubles as a highly localized experience.

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