VP Of Media Partnerships: Is Influencer Marketing Dead?

VP Of Media Partnerships: Is Influencer Marketing Dead?
Op-Ed

Justin Marshall of creative agency POSSIBLE shares how brands can hack the pay-by-play algorithms built into social networking

PSFK Op-Eds
  • 15 september 2016

“Is influencer marketing dead?”  a client asked 20 minutes into our presentation.

Honestly, it’s a fair question. With FDA guidelines kicking in (#ad, #paid) and several lead marketers claiming to pull funding for overpaid influencers, it seems the bright-and-shiny, guaranteed-to-win influencer marketing approach is losing its appeal.

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