Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery
Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates
100 roll-down security gates stood between skateboarder Billy Rohan and his vision of creating the world’s largest open air, outdoor art gallery. Well, more like mountain ranges of likely city permits, untold rounds of fundraising, and the recruitment of dozens of muralists stood in his way, but visions have a habit of taking on a personification that can be stripped down to its basest elements. And so, Rohan approached the Lower East Side Partnership, a nonprofit that backs LES small businesses through a variety of services and programs, to help beautify a century of gated facades for the 100 GATES Project.