The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

When Apple introduced the iBeacon software at Apple Worldwide Developers Conference in 2013, the technology was there—the accessibility, however, was not. While businesses can send a variety of information to smartphones in close proximity via Bluetooth, the location-based sharing software can be expensive and difficult to set up. iBeacon’s potential is clearly present, yet many vendors were at a loss in terms of harnessing the technology. The London-based startup Live Beacon wants to make the process easier for businesses, while making information gathering seamless for consumers.

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