Live Beacon Simplifies Cloud Sharing For Businesses

Live Beacon Simplifies Cloud Sharing For Businesses
Retail

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

Conner Dial, Fashion Editor
  • 23 september 2016

When Apple introduced the iBeacon software at Apple Worldwide Developers Conference in 2013, the technology was there—the accessibility, however, was not. While businesses can send a variety of information to smartphones in close proximity via Bluetooth, the location-based sharing software can be expensive and difficult to set up. iBeacon’s potential is clearly present, yet many vendors were at a loss in terms of harnessing the technology. The London-based startup Live Beacon wants to make the process easier for businesses, while making information gathering seamless for consumers.

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