The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Thanks to the widespread popularity of social media platforms, companies are consistently looking to market their brand in innovative spaces while encouraging visitors to spread the word to friends. Marriott Hotels has built a Gravity Room at its Brooklyn Bridge Marriott Property featuring its traditional guest room, only flipped. The installation invites visitors to snap photos of its gravity-bending proportions, and even offers a handy set of instructions: simply rotate the photo 90 degrees for the inverted effect.

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