Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

It’s often said that a picture is worth a thousand words. But with its immeasurable ability to replicate an ‘in the flesh’ experience, I’ve found virtual reality to be worth a million. Once you put on that headset, you are completely immersed — you cannot look away or close the browser; you cannot ignore the experience playing out before your eyes. 

We are just now beginning to tap into VR’s full potential as an empathy tool – a medium sitting at the intersection of innovation and empathy – bringing viewers to the very real worlds of refugees in Syria, or Black Lives Matter protesters across the country. And it’s something I believe has the power to completely revolutionize how we empathize with one another.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in