An initiative in Stockholm is trying to keep streets clean while satisfying hunger

McDonald’s and DDB Stockholm have come together to introduce a new way for people to pay for a burger: cans. Targeted at mainly young adults, customers can now retrieve plastic bags that list out how many cans are worth a meal. Ten cans are worth a hamburger or a cheeseburger while ambitious ones can get a Big Mac for 40 cans.

The trash currency campaign has launched in conjunction with the Swedish music festival, Storsjoyran. Since there is always a mess created out of these events, the goal of this initiative is to get young people recycling in order to keep the city clean. The plan is to continue this incentive during future festivals because it is a great way to gain traction, feed people and maintain a clean environment for all.

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