Podcasts Are Becoming An Important Frontier For Brand Messaging

Podcasts Are Becoming An Important Frontier For Brand Messaging

Brands such as eBay and Netflix are reviving the medium to engage consumers—but it's proven easier said than done

Ido Lechner, Home Editor
  • 14 september 2016

Branding in the digital age means establishing an omni-channel presence comprising a rich and diverse media ecosystem, all the while sustaining a consistent identity throughout the different channels. And though the various touch points through which brands engage with consumers have their own sets of unwritten rules, learning their inner mechanics is critical to establishing a collective personality throughout the differing outlets.

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