Quilted Northern created 360-degree videos to give consumers a peek inside these miniature stores

To celebrate the whimsical holiday of National Toilet Paper Day last month, toilet paper brand Quilted Northern and New York-based advertising agency Droga5 teamed up to create Quilted Northern pop-up stores in New York and Seattle. There was just one catch— the shops were miniature, so customers couldn’t actually visit.

Rather, curious onlookers could take a quick peek inside the pop-up shops, or view 360-degree videos created for the campaign. Although the shops weren’t actually selling toilet paper, consumers who passed by were encouraged to sign up for automatic toilet paper delivery on Amazon, where they could receive a discount.

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